Cesar Russia "Miss U Mat" (2016) 1:22 (Russia)

When your dog misses you he waits for you to come back and spends a lot of time waiting by the door. Cesar Russia has created a way for you to know. Introducing the Miss-U-Mat. When your dog sits on it, the mat reacts, and will send you text messages to let you know your dog is missing you. The longer he sits on the mat, the more messages he'll send you.
I wish there was a Miss U Mat for cats. When mine sits at the door, it could send me a text message like "Get the eff home and feed me." Or "I demand play time for five minutes before walking away from you."

Mars Russia
Portfolio Director, Dog Care MARS Petcare Russia – Sergey Kesoyan
Portfolio Director, Dog Care MARS Petcare Russia – Olga Kostrova
Brand Manager at Cesar, Marketing MARS Petcare – Oleg Chepurin

BBDO Russia Group
Managing Director - Natalia Tsyganova
Creative Director – Alexey Fedorov
Creative Group Head – Ekaterina Savrasova
Senior Copywriter – Natalia Sytnik
Digital Creative Group Head – Victor Gribanov
Senior Digital Producer – Yuriy Marin
TV Production Director – Boris Anisonyan
Senior Producer – Valery Gorokhov
Junior Producer – Anna Chernaya
Music Producer – Pavel Filippenko
Group Account Director – Anastasia Dubrovskaya
Account Supervisor – Julia Tegel
Senior Account Manager – Anna Siamashvili

Creative production company – PUNCH production
Director – Alexey Belov
DOP – Konstantin Mazov
Executive Producer – Yegor Maraev
Line Producer – Tatiana Ochinskaya

Mat materials production company – Teximport.ru
Manager – Dmitry Pavlov

Software production company – Fancy Interactive

AnonymousCoward's picture
Dabitch's picture

This is a great idea.