Changyou - Playing can't be bad / Office employee - (2015) :45 (China)

Co-created by Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China, three spots for online game developer Changyou explore all the reasons people might want to have a little fun in the world of online gaming. With a melancholic piano tune, we open on a boss who blames all of his employees performance issues on online games played in the lunchroom on break, but is it really gamings fault the employee wants to escape his obnoxious boss for a few minutes? Really?

update: This campaign won a Cristal award

Agency: Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China

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