Looks like the SVT promos which pointed out that the competition can advertise to children came at just the right time for Channel 5 in Sweden. They've just gone out with a press release stating that as of next year, they've 'banned' all advertising to children on channel 5. Course, what they've really done is given up on the children's programming which none of their viewers were watching anyway, and the few nickles they were making on that, to replace the hour with some more teenage aimed programming where they rake in advertising bucks instead. Channel 5 stopped buying children's programming over 12 months ago - so the SVT anti-advertising to kids ads came well timed for the channel 5 guys as nobody would have read a press release about this if they couldn't have angled it as a response to the SVT promo. Merry Xmas.