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There is this thing about Cheetos. That red tasty powder gets all over your fingers.
This is why true snacking nerds keep chopsticks by their keyboards, FYI & lifehack by the way.
"Can't touch this" immediately makes you think of MC Hammer and his 90s hit, so in this ad, MC Hammer pops up in all kinds of places declaring "can't touch this", and eating Cheetos becomes a "get out of chores free" card. Talk about turning a product negative into a rather funny positive.