Chevy Malibu - Art - (2008) :30 (USA)

Endless Noise recently collaborated with DJ Jason Bentley to create the music behind the new Chevy spot entitled "Art." The track is a remix of the Silversun Pickups song "Lazy Eye."

"Music was an integral part to the success of this spot," says Mary Ellen Krawczyk and Linda Kemp, Campbell-Ewald Producers. "The postproduction is a long term project, and there were many adjustments made throughout. At first it was hard to nail down a track that satisfied everyone. We first listened to the original recording of the 'Lazy Eye' track, which we all liked, but the evolution of the sound wasn«t where we needed it. Then we heard the remix done by Jason, and it had all the missing layers that were needed."

Ad Agency: Campbell-Ewald
Creative Directors: Robin Todd and Michael Stelmaszek
Copywriter: Dan Birney
Art Director: Lew Baker
Producers: Mary Ellen Krawczyk and Linda Kemp

Production Company: Anonymous Content
Director: Joseph Kosinski
DP: Claudio Miranda
Executive Producer: Jeff Baron
Producer: Aris McGarry
Where Shot: Universal Studio/Los Angeles, CA

Editorial Company: Spotwelders
Editor: Robert Duffy

VFX Company: Digital Domain
VFX Supervisor: Vernon Wilbert
Digital FX Supervisor: Dave Stern
CG Supervisors: Doug Wilkinson and Aaron Powell
Digital Artists: Carlos Anguiano, Erin Clark, Nick Damico, John Lima, Justin Lloyd, John Niehuss, Anthony Ramirez, Jason Stellwag, Greg Tsadilas, Sven Dreesbach, Tim Nassauer
Tracking: Scott Edelstein and Montu Jariwala
Roto Artists: Hilery Johnson Copeland, Rob Liscombe, Karin Last
Nuke Compositors: Todd Sarsfeld, Jacqueline Cooper, Krista Benson
Flame Artists: Jonny Hicks, Christopher DeCristo, Kevin Ellis, Mark Devlin
Render Coordinators: Navit Singh Gill and Matthew Bramante
Previs: David Rosenbaum, Simon Dunsdon, and Carlos Pedroza

Music: "Lazy Eye" by Silversun Pickups
Remix/Music Supervisor: Jason Bentley
Arrangement: Jeff Elmassian @ Endless Noise
Executive Producer: Dayna Turcotte @ Endless Noise
Producer: Mary Catherine Finney @ Endless Noise

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jgee1981's picture

Well, just like the ad says, "The all-new Chevy Malibu, built to last, built to love!", and that's a fact!