A little boy ponders if a burrito can change the world as his sarcastic sister casts doubt.
Undeterred he continues: "It could change how we plant things, water things, grow things, pick things, move things...it could change all the things. It could make our famers happier. More organic. More real. More soil-helping, less carbon emitting, and world changing"
This ad is about Chipotle's commitment to farmers, who will get $5-million over the next 5 years as Chipotle continues their "Food with Integrity" promise.
Ad agency: Venables Bell & Partners.