about the author

Robblink I am a copywriter in New York City, always looking for the best ads

Comments (5)

  • smizzly_bob's picture

    The coffee at Starbucks is so bad they should get real prostitutes to make up for their poor product.

    Jun 01, 2008
  • malkie66's picture

    They've got a point - that logo is just crying out to be graffitied. And the slogan will be "Coffee, tea, me".

    Jun 01, 2008
  • Dabitch's picture

    I feel, for some strange reason, that I'm having an early nineties Deja vu. I used to work at Starbucks, and that was the "old logo" wasn't it? I mean that image. It was cleaned up by 1991, but we all used to giggle at the nipples and fish legs on that old logo.

    Jun 01, 2008
  • RLDavies's picture

    I'm having the same feeling. I'm not a Starbucks groupie, but I am a logophile. This design that looks like an early engraving is the original logo. They changed it years ago to a more stylised and logo-ised image, focusing on the mermaid's head, because huge swathes of middle America were made uncomfortable by naked breasts. The association of fish and coffee might not have helped, either. This was also when they changed from brown to green.

    A history of the logo (and the name) is spelled out nicely around the middle of their Wikipedia entry.

    Jun 02, 2008

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