/** */ Christina Aguilera Signature Fragrance - Bubble - (2008) :30 (USA) | Adland

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Christina Aguilera Signature Fragrance - Bubble - (2008) :30 (USA)

The release (not me) says:

In this :30 spot directed by famed fashion photographer David LaChapelle with creative direction and Flame work from SUSPECT«s Tim Crean, the true essence of Christina is captured through a theatrical, dreamlike expose. From the dark corners of an early Hollywood, Gothamesque-style set appears the flawless blonde beauty dressed in a glamorous pink gown. A mystical CG bubble quickly captures her attention, inspiring her to gently reach out and poke at it. As the bubble bursts, it multiplies into several smaller incarnations. The once coy, charming music crescendos to an upbeat bravado. Christina reaches her palm to the sky to meet one of the rogue bubbles which then morphs into her new signature fragrance bottle.

I say "meh", and I'm sure I saw that set before in countless ads. Must be cheap to rent.

Client: Procter & Gamble International
Spot Title: "Christina Aguilera Signature Fragrance"
Air Date: September 2008

Agency: SelectNY
President/WW Creative Director: Olivier Van Doorne
Copywriter: Charley Cordle
EP: Maria Soares
Producer: Jennifer Johnson

Prod Company: HSI Productions
Director: David LaChapelle
Director of Photography: Crash
EP: Rebecca Skinner
Producer: Eric Katigbak

Post/Effects: SUSPECT
CD/Lead Flame Artist: Tim Crean
VFX Supervisor: Eric Swenson
Flame Artist(s): Jason Cunningham, Joe Vitale, Ben Looram, Steve Koenig, David Elkins
3d Animation: Steve Burger, David Bernkopf, Andrew Cohen
EP: Robert Appelblatt
Producer(s): Tsiliana Jolson, Stefanie Bassett

Editorial: Consulate
Editor: Holle Singer
Producer: Alan Lopez

Post Production: The Mill
Colorist: Fergus McCall

Sound: Creative Bubble
Engineer: Mike Barrett

Music: Cultra, Inc
Composer(s): David Weisner, Matthias Weber

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