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Chrysler - "Born of fire" Eminem / Imported from Detroit - (2011) 2 minutes

Eminem and Chrysler pep talk the hell out of Detroit. Not sure if they're saying "we will survive" or that they're gonna kick my ass if I don't buy something "Imported from Detroit"...

Trivia: This longest super bowl ad to date - a full 2 minutes, making it the longest ad in super bowl ad history. Everything in the ad was shot in Detroit, and even the VO is from Detroit. Eminem passes several Detriot landmarks and enters the Fox Theatre. The name of the commercial is "Born of fire". Car featured: Chrysler 200

Agency: Wieden + Kennedy Portland
Client: Chrysler
Creative Director: Aaron Allen
Agency: Wieden + Kennedy Portland
Creative Director: Joe Staples
Copywriter: Joe Staples
Copywriter: Mark Fitzloff
Copywriter: Kevin Jones
Copywriter: Greg Rutter
Copywriter: Dan Kroeger
Art Director: Jimm Lasser
Producer: Bob Wendt
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Line Producer: Martha English
Director of Photography: Samuel Bayer
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Jennifer Patterson
Post Executive Producer: Patty Brebner
VFX Company: Method
VFX Executive Producer: Robert Owens
Flame Artist: Claus Hansen
VFX Producer: Ashley Zastrow
Titles/Graphics: A52
Music & Sound Company: Que Chevere Music
Music & Sound Company: Sync2Picture
Music & Sound Company: Shady Records
Composer: Marshall Mathers
Composer: Jeff Bass
Composer: Luis Resto
Composer: Rhys Chatham
Sound Designer: Luis Resto
Mix Company: Eleven
Mixer: Jeff Payne
Producer: DJ Fox-Engstrom

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