Citi – The List / Justin (2020) :60 (USA)

A couple are discussing names; "What about Austin?" but none seem to strike their fancy. The way this story is told one might think that the couple is expecting, but in the end the name is chosen for one of them. "Nice to meet you, Justin." In the end this ad was all about announcing that you can have any name you want on your (eligable) Citi-branded credit card. Just like the Mastercard "true name" cards, which they launched with an interview choddy in 2019.

Client: Citibank / Citi

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I lie the way this story was told and how it was shot. In the end t all made sense.