Clash of the Commercials II - Mother Truckers - Special Badland Edition

Badland: 

Two commercials go head to head in our Free-For-All AdLand Creative Death Cage.*
Who wins? Who ends up jackknifed in the ditch? You decide - that's what comments are for.

In this corner, it's a JCPenney one-day sale commercial for Saturday, November 3rd. In the other corner, it's a Steinmart one-day sale commercial for Saturday, November 10th. Ding! And there's the bell. Who wins?

* Actually, it's more like a one bedroom efficiency.

Comments (7)

  • Allan1's picture
    Allan1

    I like the J.C. Penney ad more because:

    1 - The trucks are bigger, implying that there is more stuff to be bought and hauled.
    2 - All these women are shown using the trucks prior to their arrival at J.C. Penney:
    - gasing up
    - picking the kid up from the game
    - etc.
    3 - I like them being shown 'racing' each other in the trucks.
    4 - You have more of a build up (suspense) in the JCP ad, wondering what all these women are up to.
    5 - The sameness of the Steinmart ad, with all of the U-Haul trucks, doesn't sit well with me, non-conformist that I am.
    6 - The JCP ads are more reminiscent of the Pepsi Ad where P. Diddy gets a lift to an award show in a Pepsi truck, and then everyone is driving Pepsi trucks, trying to be cool.

    Regarding "Free-For-All AdLand Creative Death Cage.*", where * = "Actually, it's more like a one bedroom efficiency." - The only difference between them is, it is easier to get out of the Death Cage than the efficiency.

    L8r:

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).

    Nov 13, 2007
  • Hygge's picture
    Hygge

    However, Steinmart uses a better VO.
    The one from JCPenny is so cliché.

    Nov 13, 2007
  • Allan1's picture
    Allan1

    Well, due to certain limitations at my current client, I cannot listen to the commercials, except maybe at lunchtime. So I didn't hear the VO or the music. I meant to mention this in my previous post...

    Allan...
    "Remember, no matter where you go... There you are." (Buckaroo Banzai).

    Nov 13, 2007
  • caffeinegoddess's picture
    caffeinegoddess

    I agree (w/Hygge). I'm wondering if I'm intended to think it's funny to see women driving big rigs in the JCPenny spot. Because I don't.

    Nov 13, 2007
  • rhmpls's picture
    rhmpls

    The Steinmart ad sucks less.

    Nov 19, 2007

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.