Clash of the Commercials II - Mother Truckers - Special Badland Edition

Two commercials go head to head in our Free-For-All AdLand Creative Death Cage.*
Who wins? Who ends up jackknifed in the ditch? You decide - that's what comments are for.

In this corner, it's a JCPenney one-day sale commercial for Saturday, November 3rd. In the other corner, it's a Steinmart one-day sale commercial for Saturday, November 10th. Ding! And there's the bell. Who wins?

* Actually, it's more like a one bedroom efficiency.

Anonymous Adgrunt's picture
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Sputnik_Barconi's picture

Did Steinmart get co-op with U-Haul? Otherwise, ouch.

caffeinegoddess's picture

On your mark. Get set. Consume!

Allan1's picture

I like the J.C. Penney ad more because:

1 - The trucks are bigger, implying that there is more stuff to be bought and hauled.
2 - All these women are shown using the trucks prior to their arrival at J.C. Penney:
- gasing up
- picking the kid up from the game
- etc.

3 - I like them being shown 'racing' each other in the trucks.
4 - You have more of a build up (suspense) in the JCP ad, wondering what all these women are up to.
5 - The sameness of the Steinmart ad, with all of the U-Haul trucks, doesn't sit well with me, non-conformist that I am. [It sure looks like co-oping with U-Haul to me]
6 - The JCP ads are more reminiscent of the Pepsi Ad where P. Diddy gets a lift to an award show in a Pepsi truck, and then everyone is driving Pepsi trucks, trying to be cool.

Regarding "Free-For-All AdLand Creative Death Cage.*", where * = "Actually, it's more like a one bedroom efficiency." - The only difference between them is, it is easier to get out of the Death Cage than the efficiency.


"Remember, no matter where you go... There you are." (Buckaroo Banzai).

Hygge's picture

However, Steinmart uses a better VO.
The one from JCPenny is so cliché.

Allan1's picture

Well, due to certain limitations at my current client, I cannot listen to the commercials, except maybe at lunchtime. So I didn't hear the VO or the music. I meant to mention this in my previous post...

"Remember, no matter where you go... There you are." (Buckaroo Banzai).

caffeinegoddess's picture

I agree (w/Hygge). I'm wondering if I'm intended to think it's funny to see women driving big rigs in the JCPenny spot. Because I don't.

rhmpls's picture

The Steinmart ad sucks less.