Clever Fishermen | SETAPP (2017) :30 (USA)

SETAPP is your short cut to the best apps on Mac. And you need shortcuts, don't you. At least when it comes to your fishing skills or lack thereof. I've never understood why some clients like to make fun of their target market. Do they think the demographic is too stupid to know? Or do they think the commercial is talking to some other stupid person but not them?

Agency: SuperHeroes New York
Managing Director: Rob Zuurbier
Executive Creative Director: Rogier Vijverberg
Creative Director: Niek Eijsbouts, Hunter Fine
Creatives: Ola Syse, Elliot Stewart-Franzen
Graphic Designer: Long Wu
Account Lead: Beth Irvin
Agency Producers: Severien Jansen, Yumi Yamsuan
Production Company: Good Engine Media
Executive Producer: Andrew Garland
Line Producer: Myriam Schroeter
Directed by: Pete Marquis & Jamie McCelland
D.O.P.: Eric Ulbrich
Editors: Christ Teibert, Huy Nguyen
VFX: Huy Nguyen
Sound design: Silver Sound
Client: MacPaw
Responsible at MacPaw: Yaroslav Stepanenko, Julia Petryk, Olga Ku

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