Coca Cola - Bonaqua Eco-Cam - Takes a photo when you recycle (2014) case study (Argentina)

The Bonaqua Eco-Cam is a vending machine that reacts to sound taking a picture when a bottle gets twisted, this wasy they introduce consumers to the new eco-twist bottle - a plastic bottle that is easier to recycle. 

 

Advertising Agency: Wunderman, Buenos Aires, Argentina

Agency website: http://www.wunderman.com.ar

Chief Creative Officer: Alfonso Cornejo Lavin / Jose Azanza Arias

Creative Director: Lucas Ortega

Art Director: Matias Lobos Leon

Copywriter: Dario Ventura / Jorge Zacher

Account Director: Eliana Kaplan

Account Executive: Denise Farinola

Community Manager: Daiana Benitez

Published: Feburary, 2014

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