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Coca Cola creates a personalized road in Israel.

Coca Cola has a world wide campaign going on in which people can personalize their cans with their own names.

Israel joined in on the happiness by creating a personalized road that greeted people as they passed by interactive billboards.

By name.

Consumers only had to enter their name once through a Coca Cola smartphone app. The location-based app could identify people as they approached the billboard.When they passed by the billboard would "notify" them.

It's kind of like what the NSA has been doing to us Americans for the past decade, except in this case, they let you know.

Neat!

Agency: Gefen Team
Client: Coca Cola

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