Coca-Cola creates selfie bottle.

Now there's no reason to spoil the moment when you want to drink some Coke, because Coke created a bottle that allows you to snap a selfie while you drink. This pice of drinkable tech made its debut at Israel's Summer Love event.

The proprietary technology was developed specifically for the Israel's Summer Love event-- great placement there. They will be thirsty, they will have Coke. Coke has done a lot of tech-driven ideas in Israel at teenage camps and events before. The real life like updates peoples facebook at the swipe of a wristband. They created the Wish in a bottle in 2015. They even made the commercial you can taste in 2016.

As for the tech here, they customized a camera to fit with a 0.5L bottle of Coca-Cola. Whenever there is a 70 degree tilt on the bottle, it would snaps a selfie automagically. All of the pictures get uploaded to users’ Snapchat, Coca-Cola Israel's Facebook page which has 400K fans, as well as the brand’s instagram page. Fun idea that uses tech, stays on brand with the happiness message for a conceptually relevant reason. See, kids? It can be done!

Client: Coca-Cola Israel
Agency: Gefen Team

AnonymousCoward's picture
comment_node_story
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.

Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button, or using our amazon affiliate links.