Coca-Cola - Happy Beep - (2014) :60 (Brazil)

Coke opens happiness everywhere. Even at the supermarket - a neat little hack of the barcode scanner plays the five-note audio mnemonic every time a Coke can or bottle is scanned. Smiles erupt even before the soft drink is opened.

Damn, I wish I had thought of that idea. So clever.

Cient: Ogilvy Brazil

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