Coca-Cola - Radar for Good Campaign App - (2014) (Romania)

Here's a case study from McCann Bucharest demonstrating how their "radar for good" app worked.

Everyone wants to do good, but there's always something to blame for not doing good. "Time" especially. So why not make an app that shows you where, near you, you can do something good right now and have people check the app when they have some spare time? This is a good use of locational data for a specific cause, it's the first close range volunteering platform that shows people volunteering opportunities in the near proximity. And when you make decent food in a soup kitchen, help visit the old people at the nursery home or join in to build a house you're doing ...what? You're making people happy. That's where the happiness bubbles come in.

A spokesperson at McCann lets us know: "The campaign generated much buzz in Romania, converted over 21.000 volunteers. Also, over 130 NGOs enrolled their causes in Radar For Good and reported an increase in volunteering numbers to up to 50%. And while the results are impressive after only just one month, we can’t wait to see how the app will get more and more people involved in doing good in the next months."

Neither can I.

McCann Bucharest & MRM Worldwide Romania

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