Israelis love social high-tech, as demonstrated by these ladies fawning over a Coke-robot. The Coca Cola iRobot is a follow-up to the real life "like" buttons used at Coca Cola camp, Israel. The Coca Cola summer camp is hugely popular, and explodes over facebook every year thanks to the nifty social media connected tech riddled throughout the camp. So what if you're one of the unlucky kids who can't make it to this event? No worries, just go online and steer the robot around to see what's happening. Go hit on girls way out of your league, sneak onto stage and freak out the artists, and practice your robot-steering skills in general.
The special robots carried webcams and microphones and were controlled by users who couldn't physically be there. Users could control of the robots and navigate them around the campus – talk with their friends, watch the shows, participate in the competitions and be part of the experience. The robots were a hit among the teens - they welcomed them to the camp, danced with them, sunbathed with them and surprised them. They became the stars of the show, as well as media magnets. But most importantly, they allowed everyone to share and be part of the experience.