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Jonathan Mak Long created a tribute to Steve Jobs that went viral, which landed him the gig of creating another iconic image for Coke. But the Ogilvy China Chief Creative director, Graham Fink, tracked down the young designer to get his visual skills and use them on Coca Colas classic "ribbon" identity.
The new visual twist is now an ad campaign, currently running as outdoor posters in mainland China and Hong Kong, but could very well be used in other markets.
Jonathan Mak Long explains: “I enjoy making visual puns. … I don’t want to say it’s my style, but I do enjoy combining elements together to create a joke almost,” he said. “It captures people’s attention. These kinds of images are quite appropriate to advertising. It takes a second to get, and then there’s an ‘aha’ moment.”
Agency: Ogilvy & Mather Shanghai
Chief Creative Officer:
Executive Creative Director:
Art Director: Jonathan Mak
Illustrator: Jonathan Mak, Eno Jin