The Coke-moji Happiness Experiment @Hötorget subway - digital billboard that interacts

Hötorget subway station in Stockholm is a great place to try out new digital fun ads, as their posters are mostly digital ones and the station itself isn't as crowded as the Central station. Here Coke decided to have some fun with posters that interact with people, if you stood in front of it and smiled, the interactive billboard would mimic your facial expression best it could. Thus making you laugh, and spreading happiness. Quite a cute idea that I'm sure entertained bored commuters as they waited for trains. Bonus, there's Coke available in the platforms vending machines too, so anyone could get a cold one if they got a hankering after playing with the billboard.

Ad agency: Isobar, Stockholm

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.