/** */ Coke ribbon campaign points out recycling bins, Italy | Adland

Coke ribbon campaign points out recycling bins, Italy

There is a new twist to the "coke hand ribbons" idea, this time it's Coke telling you to bloody recycle that can or bottle already.

Iconic white ribbon points the way

Publicis, Italy created these for Coca-Cola. The message, “Open, taste, recycle with us.” Coke says source-separated recycling goes up by a whopping 141 percent when you make the bins easier to find and the campaign is already making a difference.

Ad agency: Publicis, Italy

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