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Colgate - Water (2014) :60 (Peru)

Don't leave the tap running when you brush your teeth, you are wasting water.

"Consumers no longer see CSR as something unique about a brand. They expect it. It’s the cost of entry now for brands, especially among millennials. Being socially responsible can increase respect for a brand, but it’s not going to give it a compelling differentiation." ~Y&R Global CEO David Sable

Ad agency: Y&R Peru

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