For 16 years, creative agency Cactus has been making Coloradans laugh with their irreverently funny ads for the Colorado Lottery – the latest, entitled “Grateful Outdoors,” celebrates 40 years and $4 billion in lottery proceeds donated to the Colorado outdoors with an all-new 40th Anniversary scratch-off game. We have talking trees and a friendly chill talking bear.
"Celebrating 40 years and $4 billion dollars in proceeds back into the places Coloradans play through parks, trails, open space, wildlife, and outdoor equity, is an enormous milestone for the Colorado Lottery," Tom Seaver, director of the Colorado Lottery, says. "We look forward to adding billions more in the years to come. Our business model will continue to focus on our three pillars of revenue, responsibility, and conservation."
In the new spot, a pair of hikers are greeted by a friendly tree and rock who are eager to thank them for supporting nature by being avid Colorado Lottery players and offering them the newest scratch-off game. That’s when a friendly bear slaps them on the back and reassuringly notes, “and to think I was going to eat you.”
Ethan Nosky, Lottery Intelligence Supervisor for Cactus, adds the agency’s perspective in celebrating the 40th Anniversary milestone. “Having a purpose-driven client partner like Colorado Lottery, and seeing the impact that $4 billion has made on our state - it’s the inspiration for all our work with them,” Nosky says. “Creating the 40th Anniversary Celebration Scratch ticket campaign was an exciting challenge for our team, highlighting a great new product while telling the conservation story of the Colorado Lottery."
Client: Colorado Lottery
Project: “Grateful Outdoors” (:30)
Airdate: March 2023
Agency: Cactus, Denver, CO
Group Creative Director: Shea Tullos
Creative Director: Patrick Campbell
Senior Art Director: Spencer Beuerle
Senior Copywriter: Joey Spearman
Production Director: Martha Douglas
Brand Strategy Director: Stacey Trunnell
Account Director: Danielle Deats
Lottery Intelligence Supervisor: Ethan Nosky
Senior Account Manager: Leah Glazer
Project Manager: Torrie Eberhard
Production Company: More Media, Los Angeles, California
Director Ben Berman
Director of Photography: Dan Alderstein
Executive Producer Stephen Buchanan
Executive Producer Blaize Saunders
Line Producer Danny Taff
Post-Production Company: KreatureKid, Denver, CO
Owner / Designer / Sculptor: Adam Dougherty
Bear performer from Animatronic Bear Studios.