Featuring athletes Tony Parker, Sarah Ourahmoune, Teddy Riner, Kevin Mayer, Raphaël Varane, Emmanuelle Morche, Melvyn Richardson, Laure and Florent Manaudou, Martin Fourcade, and a host of regular folks, this spot celebrates the ability of sport to change everything.
Not just the individual athlete's lives. But society as well.
Before, you took the stairs. Before, people only saw your disability. Before, you didn't believe in miracles. Before you lived in urban blight. But sport had the ability to change all of that.
What a great, inspiring message.
Client: Paris 2024
President Tony Estanguet
Managing Director Etienne Thobois
Executive Director Brand, Creativity and Commitment Thierry Reboul
Director of Integration of Vision and Innovation, Celebrations and Ceremonies Delphine Moulin
Strategy and conception Buzzman
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Director Albert Albert