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Creative marketing agency Compadre is making bold expansions to its creative department, welcoming Creative Director Jonathan Guillen and Associate Creative Director Nikki Black. Guillen is a versatile designer, creative, and explorer, who has lent his strong artistic vision to some of the world’s largest brands. Black brings to Compadre a flair for copy, a wealth of experience on prior media campaigns, and a passion for genre audiences and properties.
“Jonathan and Nikki are next-level creatives who have defined their careers around growth and innovation,” says Robert Blatchford, Co-President of Compadre. “They bring unparalleled thinking and creativity to everything they touch. I’ve been doing this for a long time now and continue to be impressed by talent like Jonathan and Nikki.”
Guillen has over a decade of experience working with consumer and entertainment brands, and has made a name for himself by providing bold solutions and imaginative, cutting edge executions for high profile clients including Warner Bros., HBO Max, Spotify, Audible, FX, Paramount, Universal, Netflix, and many more. His work across verticals from 360 campaigns to digital, social, and beyond caught the attention of Compadre, where he can’t wait to get started.
“Great creative is dictated by great leadership,” remarks Guillen. “I learned this early on in my career, having had mentors who not only taught me good design thinking but also empowered me with a bigger stake in the creative, even at a junior level. I look forward to taking the same approach leading creative teams at Compadre.”
Black has already built an impressive reputation as an innovative and hardworking creative who intuitively understands social campaigns. Their knowledge of fandoms, communities, and audiences has informed their work with employers and clients including Blumhouse Productions, HBO Max, Netflix, Audible, Paramount, DC Entertainment, and more.
“When I first saw Compadre’s work, I was impressed by how on trend -- but not cheesy -- it was,” Black recalls. “In other places, there can be a dilution of creative that happens up the chain of command. I'm excited to be working in Compadre's boutique space where I'll have more room to grow creatively."
Compadre is a creative marketing agency that specializes in smart, creative solutions
for complex strategic puzzles. Since launching in 2018, Compare has built strategies and
marketing campaigns for leading brands in entertainment, sports, technology, and beyond,
including Meta, NFL, Amazon, Paramount+, ESPN, Netflix, Apple, Disney+, and AT&T.