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Coty - Nature's Blush "The Miracle that happens on your face" 1976

In the seventies, Coty launched a "miracle blush" that would only become a color once you applied it to your skin. 

"It's natures Blush by Coty. The incredible colorless blush that doesn't blush until you put it on."

1978 Nature's Blush ad for Coty

"The colorless blusher that knows what every face should blush" the selling point was loud and clear, everyone can wear this; "No matter how light your skin is, how rosy, how tan, Nature's blush always knows what color you should blush"

1976 Coty Nature's Blush PRINT AD The Miracle That Happens on Your Face

The beauty of this product is that they targeted everyone with it. 

 

"Then Nature's Blush happens right before your eyes. In just a few seconds it begins to blush, slowly blending with the color of your skin to become the perfect natural, individual, color for you to blush."

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This was actually a little sticky, and I still have no idea how it actually worked.