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Former Sex Pistol John Lydon in Country Life attacks rival butter brand Anchor's New Zealand origins.
Country Life's press ad, which will run in newspapers including the Sun, Guardian and Times until 23 May, uses the strapline "Anchor's from New Zealand".
Underneath a picture of Lydon, the strapline is: "So?! I buy Country Life cos I think it tastes the best."
The new campaign will be supported by another media burst of the original TV campaign, featuring Lydon trumpeting the virtues of Country Life because it is a British brand.
Ad agency: Grey London