Crisis Relief Singapore - Liking ins't helping / Flood / War / Earthquake

"Liking isn' helping" yells this grunge font that seems straight from the 90s. The realistic images show a young girl stranded in a floodzone, surrounded by thumbs up, a child amputee with thumbs up and a young war victim dying, also cheered on by thumbs.

Sarcasm in PSA's. Interesting.

Awarded in Cannes! Someone liked it enough to hand it a Gold Lion. Woop!

Liking isn't helping.
Be a volunteer. Change a life.
crisisrelief.org

Advertising Agency: Publicis, Singapore
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Ajay Thrivikraman
Creative Director: Kris Ng
Copywriter: Dunstan Lee
Art Directors: Tan Zi Wei, Chua Xiu Lu
Photographer: Sebastian Siah / Shooting Gallery / Getty Images
Producer: Lynn Cheng
Account Manager: Khoo Kai Qi
Other Credits: Wishing Well

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Anonymous Adgrunt's picture
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caffeinegoddess's picture

Kinda wish the CTA was a bit more prominent & readable.

kidsleepy's picture

Me too. But if they were, then they wouldn't have a chance of getting into Archive.

caffeinegoddess's picture

Ziiiing. :)