Crispin Porter and Bogusky chickenfight.

Yet another game of chicken from CP+B, as Claymore noted called chickenfight "...because not even CP+B would dare call it cockfighting". If you have a camera and microphone attached to your computer you can even control the chicken by screaming "peck"! Lacking a mike old fashioned mouse-control is an option. The dirtier you fight, the more likely it is that you win.

AnonymousCoward's picture
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silver3's picture

They're running these spots now with some legal copy reading:

"No chickens were harmed in the making of this commercial."

Except for the ones they killed to make either sandwich...

claymore's picture

(As first pointed out by adlister Leslie...)

Countdown to the inevitable PETA protest - 4...3...2...

Dabitch's picture

hahahaha.. Yeah wouldn't suprise me... they never do anymore.

I'm the red chicken in that screendump. I swear the white one was cheating.

Dabitch's picture

From Adcritics email

The Humane Society of the United States (HSUS) is upset with Burger King about the www.chickenfight.com promotion created by Crispin, Porter +
Bogusky. The site allows users to pit two guys in chicken suits -- representing different chicken sandwiches -- against each other in a cage match. Not funny, according to HSUS president and CEO Wayne Pacelle, who says in a statement, "Whatever the intent of this promotion, the effect
is to make light of chicken fighting. Cockfighting, which is illegal in 48 states, is a disgraceful practice not only involving animal cruelty, but drug trafficking, illegal gambling and human-on-human violence."
Andreas-Udd's picture

We can predict reactions to ads better than the weather these days.

Dabitch's picture

Aye pretty sad. Next time lets set up a betting pool. Easier to win than the Lotto.