Cut+Run’s Jon Grover Edits Ballsy “Euphemisms” Spot for Gold Bond

Leading skincare brand Gold Bond recently debuted an irreverent new national TV and social campaign to tout its iconic body and foot powder products. Part of Gold Bond’s broader Champion Your Skin campaign advocating for real skin, the new work gets real about powder—why guys use it, where they use it, and most importantly, how they talk about it.

The work comes from independent advertising agency Terri & Sandy, which became Gold Bond’s AOR in January 2020, and was directed by Nalle Sjoblad and edited by Cut+Run’s Jon Grover.

The campaign launched on Facebook, Instagram and other digital properties with a 60-second anthem that was “too ballsy for broadcast.” Called “Euphemisms,” the spot features a pair of young men discussing a problem as old as time itself: sweaty balls. From ancient Rome through the Middle Ages, from Godfather-era New York to ‘80s Wall Street and beyond, our characters complain about “slick stones,” “moist marbles,” and “over-steeped teabags” until, finally, Gold Bond arrives to promise “There’s freshness in your future.”

The humorous campaign continues with two 15-second spots for national broadcast TV. The spots introduce a recurring character named G.B. Powders, a sage voice of reason who helps young men see the error of their wet ways.

CREATIVE CREDITS:

Client: Gold Bond (Sanofi S.A.)
Head of Personal Care, US Consumer Health: Helene Pamon
Personal Care Portfolio Lead:  Jessica Graf
Senior Brand Lead Skincare: Amanda Avery
Senior Brand Lead Skincare: Martha Page
Personal Care Assistant  Brand Lead: Gabrielle Porter

Lead Creative & Strategic Agency: Terri & Sandy
Co-Founder & Co-CEO: Terri Meyer
Co-Founder & Co-CEO: Sandy Greenberg
Creative Director, Copywriting: Todd Condie
Creative Director, Art Direction: Mike Cicale
Copywriter:  Rebecca Baldwin
Art Director: Luke Johnson
Junior Art Director: Christian Baron
Executive Producer: Daniel Maughan
Head of Strategy: Tracy Chapman
Integrated Account Director: Dani Blevins
Integrated Account Director: Jasmine McDavid
Account Executive: Anthony Sanchez

Production Company: Spark & Riot
Director: Nalle Sjoblad
Executive Producer: Ana de Diego
Producer: Henri Hamalainen
Line Producer: Ivan Ivanov
Director of Photography: Max Smeds
Production Designer: Emil Gigov
Stylist: Sergei Yordanov

Editorial Company: Cut & Run NY
Editor: Jon Grover
Managing Partner: Lauren Hertzberg
Senior Producer: Eytan Gutman
Assistant Editor: Evan Bahnsen

Finishing Company: Jogger
Senior Flame Artists: Joseph Grosso
Senior Producer: Mike Tockman

VFX Company: B2Y Productions
VFX Supervisor: Dimitar Itskov
Compositing: Pavel Pavlov, Ivaylo Nedkov, Dimitar Itskov
3D: Plamen Ivanov & Jelio Demerdjiev
VFX Producer: Bogomil Georgiev

Mix:  Sound Lounge
Executive Producer: Susie Shuttleworth
Mixer: Tom Jucarone
Senior Producer: Lauren Mullen

Color:  Nice Shoes
Colorist: Maria Carretero
Color Assistant: Matt Annitto
Executive Producer: Tara Holmes
Producer: Andrew Pandolfino

Music: Citizen Music
Executive Producer: Amanda Fink Mandell
Head of Production: Theo de Gunzburg
Music Supervisor: Patrick Oliver (Pretty Good Songs)

Music courtesy of Extreme Music

Music Supervisor: Patrick Oliver (Pretty Good Songs)

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