Conoco fuels the drive for adventure and the joyfully unexpected in their latest campaign, edited by Cut+Run’s Pete Koob for the Carmichael Lynch agency. Directed by Fatal Farm, the trio of charming and comedic spots take viewers on whimsical adventures, where one action creates a ripple effect to the unforeseen future: An egg-salad picnic with four friends named Meg (and a gaggle of geese) is immortalized in a miniature golf course, a man makes first contact with extraterrestrials by way of a common love for delicious appetizers, and an astonishing rock skipping collision unites two longtime rivals. The world is your oyster – all you have to do is fuel up and “Choose Go.”
All ads were edited in 30 and 15 second edits. These are the 30s.
Spots: Picnic, First Contact, River
Agency: Carmichael Lynch
Executive Creative Director - Josh Leutz
Copywriter - Zach Johnson
Art Director - Kyle Johnson
Agency Producer: Jennifer Weinberg.
Production Company: PicRow
Director: Fatal Farm
Editorial Company: Cut+Run
Editor: Pete Koob
Executive Producer: Deanne Mehling
Creative Director/VFX: Andy Brown
Head of Production: Diana Cheng