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This is cutwater's first appearance in the national Super Bowl limelight, though they had a regional ad last year. The ad praises the everyday geniuses who find clever shortcuts to time-wasting work, like blowtorching snow off your drive, cleaning up the snack crumbs by throwing the entire wood serving plate into the fire, and I suppose, not removing your silly ski hat despite being indoors. Well, these heroes like their shortcuts, and a good timesaver is to grab a can of pre-made cocktails. Tagline: Cutwater - Bar Quality cocktails in a can.
Ad agency: AKQA