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Dairygold "#MakeaMinute" (2016) 1:00 (Ireland)

Dairygold butter is spreadable, right from the fridge saving you time with its convenience. Question is, what will you do with that extra time? This spot answers the questions in a series of vignettes featuring friends, family, loved ones, music, and all the other cool things you could be doing instead of waiting for your butter to get to spreadable consistency. Neat trick of balancing a lifestyle message with product benefit here.

Client: Dairygold Kerry Foods
Jill McCarron - Marketing Director Kerry Foods
Michelle Daly Lennon - Senior Brand Manager Kerry Foods
Claire Henry - Brand Manager Kerry Foods
Agency: Rothco
Agency Producer: Barbara Chaney / Karina Cotter
Art Director: Rob Murray
Copywriter: Shane O’Brien
Finished Art: Dave Gallagher
Account Director: Caitriona Ní Laoire
Strategy: Emer Howard & Darius Pasalar
Digital Strategy: Emer Fitzgerald
Director/Photographer: Bastian Glaessner
Music: Oh Honey ‘Take All The Time You Need’
Post Production: UNIT
Producer: Tom Knight
Production Company: B-Reel Films UK
Editor: Elena De Palma
Sound: Avondale Studios
Music Supervisor: John McCallion
Media Partner: Vizeum

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Dee O'Malley's picture

That extra minute after spreading Dairygold on my multi seed brown bread and enjoying every last bite is to hug the person next to me with all the good feelings passing to that person. If I am lucky enough that it is a person I love dearly then that's a real bonus. As I am a spinster, then I will hug myself and remind myself of how lucky and special I am . Then a little shimmy dance to further display my good feelings and happiness with life :)