Daiya "Cheesier than ever" (2016) :60 (USA)

Daiya is a cheese substitute but that doesn't mean it still isn't cheesy. In this fake sitcom we see a wife who has made a pizza with Daiya and her husband says to her "Pizza? Now that's a thing I enjoy," followed by 50 seconds of studio laugh track. I guess it could have been funnier if the opening dialogue was even halfway approaching the husband making a joke, but instead, no, it's just bad acting and innocuous dialogue followed by 50 seconds of laughing. It's a very nice take on the cheesiness of sitcoms. The upshot is that now I know Daiya is pronounced like Day-Ah, and not Die-ah, so at least I learned something.

Client: Daiya Food
Art Director: Mia Nogueira
Writer: Brian Mulligan
Creative Director: Jeremy Seibold
Executive Creative Director: Jonathan Schoenberg
Producer: Lindsey Ritter & Kate Osborne
Director of Media: Sam Johnson
Media Planner: Alex Namatevs
Director of Strategy: Constance DeCherney
Account Director: Paul Siegel
Director Client Services: Christi Tucay
Production Company: Freestyle Picture Company
Director: Spencer Chinoy
EP: Kevin Chinoy
DP: Jeffrey Schneider

Post Production: Cosmo Street
Post Producer: Chelsea Spensley
Editor: Jeff Grippe

Audio: Lime studios
Mix/SFX: Zac Fisher

Color: Apache
Colorist: Steve Rodriguez

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