DAN Paris "JustTheBell" (2015) 1:21 (France)

Smart phones. We can't live without them. They've got everything we need to function in our waking life. And even when we're asleep, they're buy our bed, waiting to wake us up with their alarm function. Problem is, smart phones are disrupting our sleep. Admit it, how many of y'all have checked your emails or sent texts in the middle of the night? It's a bigger problem than you realize.

DAN Paris, the digital Agency of TBWA\France Group, may have the answer. They've made JustTheBell, a tiny designed wooden cube controlled by your smartphone. By downloading an app on your phone, you can set your alarm and send them to JustTheBell. Then all you need to do is keep JustTheBell on your nightstand, and leave your phone in the living room.

After designing and prototyping the product, DAN Paris presented the first units of JustTheBell in the prestigious innovation event "Future en Seine", in Paris. Now, with the production plan ready to be deployed, the agency is jumping to the French crowdfunding site KissKissBankBank to bring 1,000 of these to market and ship to backers by Spring 2016.

If you can't wait nine months, here's a solution: try getting an alarm clock and leaving your phone turned off.

Agency: DAN Paris

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