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Danish Road Safety Council - "Helmet has always been a good idea" (2021) 2:20 (Denmark)

Dipping into their proud Viking past, ad agency & Co envision what it would look like if a Viking warrior refused to wear a helmet because it "makes his scalp itch". If Vikings didn't accept such silly excuses, then why should you?

Ad agency : & Co, Copenhagen

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Great art direction, it looks and feels just like those Viking shows with the attention to costume detail.