Invisible North, under the direction of Chief Marketing Officer Geoff Renaud and Chief Creative Officer Amber Ward, today announced that David Jacobsen has joined the experiential marketing agency’s New York office as Head of Production. The hire marks one of the agency’s most high-profile additions since their launch.
Most recently, David was associate director at Giant Spoon where he led the New York experiential production team through all projects and served as executive producer for SXSWestworld and the “Bleed for the Throne” Game of Thrones experience at SXSW. Aside from HBO, David also served clients including GE, Cole Haan and Under Armour. Prior to being the first full-time experiential hire for Giant Spoon, David was at Grey New York where he was lead producer for multiple tent pole experiential events nationwide in celebration of the centennial of the National Park Service, including building an interactive game that allowed consumers to control the color of One World Trade’s spire, and showcasing an interactive installation on the White House lawn.
In his role at Invisible North, David will oversee the agency’s production efforts with a focus on technical components, including audio-visual, staging and scenic. He will oversee multiple projects in various stages of development, managing the production team on a day-to-day basis and working closely with internal stakeholders to execute programs.
"We could not be more excited to welcome someone as uniquely qualified and with as diverse a background as David Jacobsen to the Invisible North family,” said Amber Ward. "We already know that he is going to be an integral member of our senior team, working closely with Geoff and I to continue Invisible North’s growth."
Over the course of their recent history, Invisible North has created multi-million dollar event marketing activations across the globe, overseeing and executing high-level experiential strategy, design and production for clients such as Gatorade and Pepsico, Away Travel, Netflix, LinkedIn, Gap, Uniqlo, Microsoft, Hermès, Spotify, L’Oreal, Absolut, Air New Zealand and Samsung.
“While Invisible North’s work spans widely through client categories and marketing services, their uncompromising commitment to design has always caught my eye,” said Jacobsen. “After joining the team, it’s not hard to see that our work is not only beautiful, but on an upward trajectory that merges aesthetic excellence with culturally acute storytelling. Content is king; and our job as experiential marketers is to take that saying in earnest and bring a consumer as close as possible to a brand’s promise - simply knowing that promise isn’t enough, you have to feel it.”
With offices in New York, Los Angeles and Austin, Invisible North’s 50-person team of creatives, strategists and producers recently executed experiential activations including a multi-city fitness festival for Gatorade’s Propel (winner of the Gold Ex Award for Best Consumer Event) and multiple activations for Netflix. Over the next few months, David and team will execute projects for Netflix, LinkedIn, Hermes, Microsoft and Hasbro, to name a few, and this weekend, July 20 and 21, they are helping Gatorade's Propel throw the biggest workout x music experience of the summer with Propel Co:Labs at Santa Monica's Barker Hanger, featuring 50+ one-of-a-kind workouts from the country's top trainers and studios, live music performances from Ciara, Chromeo, and Charlie XCX, wellness moments, and more.