Dear creatives, nick Dear Photograph faster next time.

Hey guys, when I say will be used in ads in 3... 2.... I expect you to get on it fast. It's been three months! Your timing is way off! Do I have to do everything myself? Sheesh. I bet you even took weekends.

Introducing 100 Years of Chevrolet.


Chevy - Then & Now / Chevy Centennial - (2011) :60 (USA)

While Dearphotograph.com (also twitter @dearphotograph ) is brilliant, and one of TIME's best sites of 2011, it was pointed out to me already in July that there's similar ideas floating about now, such as the augmented reality cinema app - where you can hold smartphone up to landmarks and find famous cinema scenes that match. Neat! In other words, we haven't seen the last of this type of trick by a longshot.

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ps - Dear Photograph has noticed and hope Chevy will give them credit.

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