Oh Mom. You are the center of our target market. We write taglines just for you. Moms depend on Kool-Aid like kids depend on Moms. Choosy moms choose JIF. Kid Tested Mother approved. Nestle Nesquik - Kid delicious. Mom nutritious. We aim everything from house cleaning products to food to the car that takes the kids home at you. We let you star in so many of our ads. You are the sex symbol, the cleaner, the nurturer, the food maker, the boss, the errand runner, the comforter, the wife, the mistress, in short - the Mom.
We'll have famous moms in ads, like Brooke.
Bright Beginnings - Brooke Shields (2004) 0:30 (USA)
And even famous fictional moms:
Agion - That's Revolting (2007) 1:15 (USA) starring Florence Henderson
stereotypes - sometimes they are the funniest thing about mom.
The Cleaning Mom.
VIM - Prison Visitor (2004) 0:30 (Canada)
The one that all little boys adore;
Hellman's - Oedipus - (2004) 0:30 (Argentina)
And even not so little boys;
Tine Cream - Mother - (2003) 0:45 (Norway)
My Mom said I could!
Hansaplast - My mum said.. - (2004) 0:60 (France)
The soccer mom
Dr Pepper - Stacy's Mom (2005) 0:30 (USA)
Mom does so many things but won't be noticed until she has great hair. Oh dear.
Suave - Invisible (2006) :30 (USA)
Cleaning mom again (dancing to Devo, no less)
Swiffer Wet Jet - Whip It / Devo (2003) - 0:30 (USA)
a bit of role reversal back in the eighties - using the children to teach Mom to eat more Dannon.
Dannon - Mother and son - (1987) 0:50 (UK)
Mom as wonder woman is taken to the extreme in this Mastercard ad.
MasterCard - School Mom (2002) - 0:30 (USA)
Moms nag. All moms do. It is their job.
American Airlines - Mom (2004) 0:30 (USA)
And clean (again.)
Clorox Clean-Up Spray - Is It Clean Yet? (2005) 0:15 (USA)
Scary Mom! Seems like she needs to get out more.
Sharpie - Mom (2002) - 0:15 (USA)
Mr. T is a Momma's Boy.
1-800-COLLECT - Mr. T. - Mom (2002) - 0:15 (USA)
Tech savvy mom has baby cam
Qwest - New Mom (2003) - 0:30 (USA)
McDonald's delivery - why dad made mom his wife.
McDonald's - First Day (2003) 0:30 (USA)
Bonus: This self-promo piece shows a woman at the exact moment she becomes a mother (not for the weak).
Getting into Mother - 0:30 self promo
So, adgrunts - do you recall any great (or terrible) ads with Mom in a starring role?
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