DECATHLON "40 years of sport' (2016) :39 (France)

For 40 years, Decathlon is a leading innovator of sporting equipment like the portable basketball hoop, the snorkeling mask and even a tent that can get put up in two seconds. This spot shows us what it was like pre-Decathlon, when makeshift pingpong "nets," always failed and tents didn't take two seconds to put up. Nicely filmed, but the music choice is a bit odd.

CLIENT - DECATHLON
CLIENT MANAGEMENT - Emmanuel Castiglioni, Thomas Ergand
AGENCY BETC SHOPPER
AGENCY MANAGEMENT: Nathalie Jacquier, Alice Hagger
EXECUTIVE CREATIVE DIRECTOR - Stéphane Xiberras
CREATIVE DIRECTORS - Benjamin Le Breton, Arnaud Assouline
ART DIRECTOR - Landry Starck
COPYWRITER - Pascal Andre
PRODUCTION HOUSE - Rita
PRODUCER - Elodie Andurand
DIRECTORS - Boris Vassallo et Olivier Guerbois
SOUND PRODUCTION - THE

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