Decathlon "The sportable giftwrap" (2017) 1:00 (Belgium)

Really nice idea for sports store Decathlon. For the holidays, for anyone who bought something at Decathlon to the gift of sport, the brand would give a further gift: giftwrap that was meant to be used in sport. Think, wrapping paper made from the same microfiber that their towels are made from and resistance band "bows." Neat.

Client: Decathlon
Agency: BBDO Belgium

Adland is supported by your donations alone. You can help us out by donating via the Paypal link here, Liberapay,  or by buying our limited edition sneakers.  Feel free to use our amazon affiliate link here to buy yourself an ad book.

Anonymous Adgrunt's picture
comment_node_story
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.