Decathlon "The sportable giftwrap" (2017) 1:00 (Belgium)

Really nice idea for sports store Decathlon. For the holidays, for anyone who bought something at Decathlon to the gift of sport, the brand would give a further gift: giftwrap that was meant to be used in sport. Think, wrapping paper made from the same microfiber that their towels are made from and resistance band "bows." Neat.

Client: Decathlon
Agency: BBDO Belgium

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