Customer experience agency Definition 6 has added Jeff Licciardi as SVP, Strategic Partnerships. Licciardi is a seasoned agency leader with deep experience in business development and global performance marketing. At Definition 6, he will report to President Jason Rockman and actively manage all efforts related to demand generation, marketing, and growth, with a focus on further expanding external partnerships and delivering a cohesive marketing strategy to continue the agency’s growth trajectory.
“Jeff has made a career of quickly forming meaningful relationships with brands across nearly every vertical,” says Rockman. “We are excited to have him on our team to help extend our world-class services in creative, technology, analytics, and PR to the brands we admire and love. He has the unmatched drive and experience to forge client partnerships that align with our culture, capabilities, and commitment to being a trusted partner to brands that are in need of improving their understanding and relationship with their customers.”
“My peers at Definition 6 are exceptionally talented individuals and I’m impressed by the way they think about how to bring the best experience for our clients,” adds Licciardi. “They do amazing work and their capabilities do not exist anywhere else. It’s easy to create and tie brilliant creative to performance at Definition 6 because they build everything in-house. They’re solving the gap for clients every day in creative ways and they’re doing it cost-effectively. From script to screen, the work never has to leave Definition 6.”
Licciardi spent the entirety of his professional career in advertising. Most recently, he was SVP at performance marketing agency Performics, a division of Publicis Groupe, where he led global business development. He joined the agency in 2008 as an Associate Account Manager and moved through the ranks over the years, landing such client accounts as Facebook, Amazon, Google, Verizon, and Toyota, and building proprietary platforms and products to help accelerate exposure in the marketplace and drive overall growth. He began his career as a PPC Analyst at digital media company LocalLaunch!
In his spare time, he enjoys playing “Mario Kart” with his three kids, cooking for family and friends, and riding his mountain bike.
“Several times over my career, I’ve been given the keys to rev up the engine and see what I can get done,” concludes Licciardi. “At Definition 6, the opportunity to impact clients’ businesses is much greater because of our diverse solution set.”