"You are four times as likely to die in a house fire if you don’t have a working smoke alarm. For more information on the fire safety campaign, please check online at www.facebook.com/firekills."
RKCR/Y&R and the Department for Communities and Local Government are making an association between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire.
'British summer time comes to an end soon. Make sure you don’t. When you change your clock, test your smoke alarm'
Ad Agency: RKCR/Y&R
Client: Mary-Ann Auckland
Creative Director: Damon Collins
Copywriter: Mike Boles
Art Director: Jerry Hollens
Planner: Neasa Cuniffe
Business Director: Nick Fokes
Account Director: Graham Smith
Agency Producer: Jen Fewster
Radio Producer: Dan Neale
Director/Photographer: Giles Revell
Producer: Stella Pye
DOP: Andy Taylor Smith
Post house: The Moving Picture Company
VFX compositor: Toby Aldridge
Editor: Zoe Izzard, The Moving Picture Company
Sound Design: Radium Audio
Media Agency: COI/M4C