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Destination Canada "Found In Canada" (2016) :30 (Canada)

Made up of all Instagram photos shot by Canadians, this spot is a love letter from Canada to America to showcase all the amazing locations and culture to be had in the Great White North. It makes sense appealing to Amerricans since we share a common border. I don't know how successful a campaign like this will be in demographics other than millennials, however.

Client: Destination Canada
Agency: DDB Vancouver

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