Diesel Fragrances and Neymar Jr., accompanied by Buzzman, give us their definition of bravery for the launch of a new fragrance, “Spirit of the Brave”. Spread in North-America, South-America and Europe.
We see football player Neymar Jr. at the tattoo parlour, as scenes of his meteoric rise to football stardom flashes by. By becoming a global star within the span of ten years, he has everything he does filmed, photographed, scrutinized. But he doesn't fear failure, falling, or making a fool of himself.
The bit where it turns into a manga-like superhero scene is quite over the top, but it is a cologne ad so dreamy scenes are basically a requirement.
Multi-awarded Canadian director and photographer Mark Zibert, illustrates the definition of bravery: never take yourself too seriously, never stop playing even in front of your greatest fears.
A unique and very personal film, in the image of the Spirit of The Brave fragrance co-created by Neymar Jr., the bottle of which is inspired by one of his iconic tattoos. Shaped as a fist, it displays the lion Neymar Jr. wears on his own hand, a symbol of self-confidence and bravery.
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Directors Mickaël Krikorian & Victor Sidoroff
Copywriters Mickaël Krikorian & Victor Sidoroff
Art Directors Assistants Rick Andersen & Steven Daout
Art Directors Event Gianni Leotta & Romuald Mevaere
Account Manager Clémence Gateau
Account Executive Tanguy Hercouët
Head of Strategic Planning Clément Scherrer
Strategic Planning Edouard N’Diaye
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of TV Production Vanessa Barbel
Producer Assya Mediouni
Producer May Pham
Rights Management Dee Perryman
Bureau d’exécution Titem Mouici for Kind Paris
Director Mark Zibert
Head of Production Eric Lipchitz
Producer Jérôme Denis
Digital Content Production Dacor
Sound Production Schmooze
Artist Zack Hemsey
Music The Runner
Music Supervision Frederic Schindler x Too Young