Diesel - Save Yourself / Drink Urine / Eat Algae / Don't breathe

Diesel has some elaborate ideas on how you can stay young forever. You could clone yourself! Don't breathe anything but pure oxygen! Use acupuncture! Drink urine! Don't breathe at all! Eat algae! Don't have sex! Avoid the sun!

The creepy look is acheived by thick silicone masks on the models, which I hear made it really hot under the studio lights so they had to hurry along the shoots.

Client: Diesel
Ad agency: KesselsKramer
Copywriter: Dave Bell
Art Director: Karen Heuten
Photographer: Jean-Pierre Khazem

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