Like "tingle", "bounce" stars a celebrity and the effervescent bubble creating the scene. Adrien Brody is walking through the streets of Queens with bubbles flowing from his Diet Coke, interacting with the people he passes. The bubbles form the word "bounce" followed by the tagline.
Esther Lee, the chief creative officer at the Coca-Cola Company, said: "The actors and animation reinforce the shared attributes of Diet Coke, such as 'bounce' or 'tingle'. Kate and Adrien were selected for their ability to personify those attributes."
Ad agency: Foote Cone & Belding/New York
Director: Michel Gondry
CCO Coca Cola: Esther Lee