Diet Dr Pepper – Lil’ Sweet ‘Playhouse’ (2016) :30 (USA)

Lil' Sweet is in your back yard, and the little girl who screams and runs away don't know what she's missing. Lil' Sweet is like a glamrock/Prince/miniature-funkadelic-star with twice the pulling power of anyone in Queen, since he can get cats to drive electric toy cars for him. "That's my ride" indeed. Lil' Sweet is legendary, it's surprising this guy came out of Deutsch L.A, and he's refreshing in a category that needed real refreshment.

Agency: Deutsch
Chief Creative Officer, North America: Pete Favat
Executive Creative Director: Brett Craig
Creative Director: Ryan Lehr
Creative Director: Erick Mangali
Senior Art Director: Chris Adams
Senior Copywriter: Ross Cavin
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Megan Meloth
Senior Integrated Producer: Lauren May

Live Action Production Company: Tool of North America
Director: Benji Weinstein
Managing Director-Live Action / Executive Producer: Oliver Fuselier
Executive Producer: Lori Stonebraker
Line Producer: Jason Manz

Editorial Company: Cut + Run
Editor: Frank Effron
Assistant Editor: Connie Chuang
Executive Producer: Carr Schilling
Head of Production: Amburr Farls
Producer: Annabelle Dunbar-Whittaker

Post/VFX: Method
Executive Producer: Robert Owens
VFX Producer: Jennie Burnett Fischer
On Set VFX Supervisor: Vernon WIlbert
Lead Flame Artist: Noah Caddis
Lead Flame Artist: Matt Welch
Flame Artist: Sean Wilson
Roto/Paint Artists: Stephanie Sweeney
Crystle Schrecengost
Pam Gonzales
Kenneth Lui
YunMi Ahn

Color: CO3
Colorist: Siggy Ferstl
Senior Color Producer: Matt Moran

Composed Music, Credits and Track Info: Stock music licensed from Music Beyond

Sound Design/Audio Post Company: Lime Studios
Sound Designer/Mixer: Mark Meyuhas
Assistant: Peter Lapinski
Executive Producer: Susie Boyajan

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