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While you can watch the case study explanation of the "talking bones" campaign here, the x-ray records need to be seen on their own. The x-rays are of Arta, Adnan and Fideles bones, revealing the torture that their bodies have suffered through. Arta’s, Adnan’s and Fidele’s stories were then recorded onto vinyl, which had the X-ray of them on it. You'd see the damage and hear the stories at the same time. These special audio recordings were then sent to influencers, in the hopes that they'd lobby for torture victims who now reside in France.
Ad agency: Grey, Paris
Executive Creative Director: Thierry Astair