Stranded & Penniless
We've all been in a situation at one time or another where we've run out of cash. What if you're a kid and you're stranded without bus/cab fare home?
What if it's your kid who's stranded?
Then you're in a pickle….and will probably have to drop everything to go rescue your him (romantic dinners and all).
But not if you're a Discount Bank customer and have their new "Key2Go" service. A service that enables parents to wire money to their kids anytime, anywhere.
Advertising Agency: TBWA\YEHOSHUA, TEL AVIV, ISRAEL
Agency Website: http://www.ytbwa.co.il
Executive Creative Director: Amit Stoler.
Creative Director: Noga Kara
Art Director: Udi Ovadia
Copywriter: Michal Perry
Executive Account Manager: Raaya Ariel
Photographer: Assaf Masud
Illustrator: Nitzan Ron
Published: December 2013